Beschreibung Energize Growth NOW: The Marketing Guide to a Wealthy Company. A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works-and avoid the attitudes that sabotage great ideas. Lisa Nirell (Bend, Oregon) is a strategic growth expert, consultant, and keynote speaker, as well as the Chief Energy Officer of EnergizeGrowth LLC.
Energize Growth NOW: The Marketing Guide to a Wealthy ~ ''In Energize Growth NOW , Lisa Nirell has written a smart, concise guide for business leaders looking to navigate growth successfully. The book provides valuable tips on how companies can grow better as well as bigger, and how leaders can create the kind of vibrant culture that's critical now more than ever.'' —Ray Davis , CEO, Umpqua Bank, and author, Leading for Growth
Energize Growth NOW: The Marketing Guide to a Wealthy ~ Some content that appears in print may not be available in electronic books. For more information about Wiley products, visit our web site at www.wiley. Library of Congress Cataloging-in-Publication Data: Nirell, Lisa, 1961– R EnergizeGrowth NOW : the marketing guide to a wealthy company / Lisa Nirell. p. cm. Includes bibliographical .
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